CLIENT: FONT FOCUS (STUDENT PROJECT)
DATE: 16.06.2008
DESCRIPTION: TYPEFACE PROMOTION PACKAGE.

This student typography project required a promotional package to be designed for a typeface of my choice. The promotional item was for a typeface distribution agency that wanted to regenerate interest in its old fonts. The typeface that I chose was Adobe Jenson Pro, and the concept behind the design was to question the relevance of a 14th century typeface in a 21st century society. I sourced text from an extremely heated and abusive debate about the serifs contemporary relevance found on the typography website typophile. I tried to give each character in the argument their own unique voice through the different treatments of type.