Joel Cocks


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Typeface Promotion
Client: Font Focus (Student Project)
What: Typeface Promotional Package
Year: 2008
This student typography project required a promotional package to be designed for a typeface of my choice. The promotional item was for a typeface distribution agency that wanted to regenerate interest in its old fonts. The typeface that I chose was Adobe Jenson Pro, and the concept behind the design was to
question the relevance of a 14th century typeface in the 21st century
I sourced text from an extremely heated debate about the serifs contemporary relevance found on the typography website typophile.
I tried to give each user their own unique voice through the different treatments of type.