Joel Cocks


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Client: Threadless
What: T-Shirt Designs
Year: 2007-08
Threadless is an online company that invites the public to submit ideas for T-shirt designs. Once designs are submitted are then rated by the Threadless community, the highest rated designs are then printed and sold as limited edition T-shirts.
Because of the large volume of designs Threadless receives each week (probably thousands) having the wow factor is a necessity, should a design hope to win.