Client: The H Initiative
What: Design Promoting Mental Health Week
Year: 2008

The socially conscious street wear label The H Initiative approached me to create a design for their 2008/09 summer range supporting Mental Health Awareness Week. They required a stand alone, non

branded design that was inspired by the theme, and incorporated the text “normal is overrated”. The concept behind my design was to show that the unusual or the abnormal often has its own unexplained beauty