Joel Cocks Design & Illustration

Adobe Illustrator CS5 - Sample Art

Adobe CS5 Promo Art

I was commissioned by Adobe to create a promotional artwork that made use of Adobe Illustrator CS5's range of new features.

They said I could do whatever I wanted as long as it excited 18 to 25 year olds. I made portraits of people being annoyed, except they are pink, and have slightly translucent skin.
I am 18 to 25 and find this image appealing and so does my friend.

If you have the new version of Illustrator you can find this project in the 'cool extras' folder.

Degree Show Project

This project won a bronze at the 2009 New Zealand Best Design Awards.

“Elections are run by the same guys that sell toothpaste” (Chomsky, 2005). This project is a critical examination of the contemporary election campaign. It explores the role that the public relations industry, political consultancy firms and the media play in shaping the public perceptions of political candidates.

Typeface Promotion

This student typography project required a promotional package to be designed for a typeface of my choice. The promotional item was for a typeface distribution agency that wanted to regenerate interest in its old fonts. The typeface that I chose was Adobe Jenson Pro, and the concept behind the design was to question the relevance of a 14th century typeface in the 21st century. I sourced text from a heated and abusive internet debate about the serifs contemporary relevance found on the typography website typophile. I tried to give each character in the argument their own unique voice through the different treatments of type.

Threadless

Threadless is an online company that invites the public to submit ideas for T-shirt designs. Once designs are submitted are then rated by the public, the highest rated designs then being printed and sold as limited edition T-shirts. This print ‘Existential Clutter’ experiments in creating unexpected relationships between everyday objects.